At Ivey Business School, we believe in giving students a head start in their academic and professional journeys. By participating in this competition, students gain a first-mover advantage, equipping them with the tools needed to excel in their university careers and beyond. The competition is designed to reinforce critical business skills, from logical analysis to decision-making, while also polishing essential soft skills such as public speaking, teamwork, and time management.

The competition unfolds in two stages. The preliminary round is held virtually, where students act as decision-makers in a real-world business case. Teams analyze the case and propose strategic solutions. A panel of judges then reviews these proposals and selects the top 30% of teams to advance to the final. They are invited to compete in the final round, where they are challenged with a new business case. Finalists present their solutions on stage to a distinguished panel of judges, including business professionals and Ivey faculty members. This experience provides invaluable exposure and preparation for future academic and professional success.